Coalmarch Marketing Insights
Marketing your home services business without tracking ROI is like driving with your eyes closed. Every dollar you invest in digital marketing should drive measurable results, but most pest control, lawn care, and HVAC companies struggle to connect their marketing spend to actual revenue.
Growing a home service business requires strategic marketing that reaches customers where they are and converts them into loyal clients.
Ever wondered why some businesses rank higher on Google despite offering similar products or services? Proximity plays a key role in search engine rankings, and for service area businesses like pest control, effectively managing this factor is crucial to maintaining online visibility and competitiveness.
Discover how Google’s new AI-powered Search Generative Experience (SGE) could transform your search habits and impact your home service business. Let Coalmarch guide you through these changes and keep you ahead of the curve.
In March 2024, Google’s latest broad core algorithm update has marketers and business owners concerned about its effects on website performance. This update aims to enhance the relevance and authority of search results, with a particular emphasis on the role of Artificial Intelligence (AI) in content creation.
Are you paying enough attention to your Google Business Profile (formerly known as “Google My Business”)? If you’re sleeping on this increasingly important page, it’s time to wake up.
The days of customers finding your lawn care business in the Yellow Pages are over. Online search is king, with Google dominating, as 97% of users head online to research local services.
Social media allows us to spread our news across the world quickly, and search engines make it possible to find information at the drop of a hat, yet for small business owners, it remains a struggle to get in front of their local customer base.
Is your pest control business listed in the right places, with the right info? Learn why local listings matter, and how to clean them up!
Link building is a simple yet crucial element of online marketing that involves getting other websites to link back to your site.
Have you heard? Google recently made pest control an eligible service category for their home service based advertising platform, Local Services by Google.
Contributors
How does your marketing performance stack up against others in the industry? Our annual marketing benchmark report breaks down marketing spend, lead costs, and performance trends across hundreds of pest and lawn businesses — giving you the data you need to make smarter decisions for the year ahead.
As proud sponsors of the PMP Industry Insiders Podcast, Coalmarch Marketing is honored to support meaningful conversations that drive growth, innovation, and leadership across the pest control and lawn care industries.
Join our ongoing webinar series featuring Coalmarch Marketing experts, industry leaders, and trusted partners sharing proven strategies to help you grow your business.