Meet Rachel "RB" Betterbid
Rachel Betterbid—affectionately known as “RB” by Coalmarchers and clients alike—has spent 12+ years of her career building expertise across digital marketing, business operations, and organizational leadership. As VP of Digital Marketing, she oversees Coalmarch's client delivery function, managing teams across Account & Project Management, Search Experience, and Digital Advertising—and working closely with executive leadership to navigate growth, organizational change, and meet evolving client needs.
RB takes a holistic approach to problem-solving, always looking beyond the immediate challenge to understand how people, processes, technology, and the customer experience intersect. She loves connecting the dots across marketing, sales, and operations to uncover what’s really driving a problem—and what it will take to solve it at the root.
She is particularly passionate about building high-performing teams and creating the systems and processes that allow people and businesses to do their best work while scaling. Whether navigating organizational change, improving how teams work together, or finding smarter ways to get things done, Rachel brings a curious, creative, and solutions-oriented approach to both business and client contexts.
Solving messy problems. I love taking something complex and turning it into a clear, scalable path forward—for both clients and our internal teams!
Constantly pushing for better—better strategy, better systems, better outcomes. If we aren't growing, we might as well be dying! Also, I answer to “RB” more than my actual name.
Try new restaurants in Raleigh, plan my next trip, go antiquing, and decompress with a good anthology thriller TV series on the couch. Bonus points if my two cats and takeout sushi are involved!
When I lived in Wilmington, NC, I made extra cash as an extra on “One Tree Hill.” If you look closely, there’s a decent chance you’ll spot me in the background of a few episodes!
Marketing your home services business without tracking ROI is like driving with your eyes closed. Every dollar you invest in digital marketing should drive measurable results, but most pest control, lawn care, and HVAC companies struggle to connect their marketing spend to actual revenue.
