Pest Control and Lawn Care Marketing Benchmark Report
The Data Driving Growth in Pest & Lawn
For six years, this Benchmark Report has been the industry yardstick for how pest control and lawn care companies invest in digital marketing and what truly drives growth. The 2025 data shows how quickly the landscape is changing, with AI reshaping how customers search and how brands get discovered. This sixth edition pulls performance data from hundreds of companies nationwide to deliver clear, actionable insight you can use to plan and grow in 2026.
Inside, you’ll get clarity on:
- where marketing dollars are going across the industry
- which channels are producing the strongest returns
- how AI and zero-click search are changing the path to booked service
- what top performers are doing differently to stay visible and trusted
Turn Insight Into Action
Use our findings to refine your strategy, focus your efforts, and unlock new growth potential. From automation and AI adoption to evolving advertising trends, this report highlights what’s driving success right now and how you can adjust to strengthen your own marketing.
Measure Your Performance
See how your marketing stacks up against industry benchmarks. Understand what’s working, what’s changing, and where to focus next. With real-world data and actionable takeaways, you’ll have the clarity to make decisions that move your business forward.
Why It Matters
For years, Coalmarch Marketing has helped pest and lawn companies turn data into growth — and this report is part of that mission. By sharing real insights from across the industry, we help you benchmark performance, discover opportunities, and stay ahead of the curve.