PMP Industry Insiders Podcast
Conversations That Move the Industry Forward
As proud sponsors of the PMP Industry Insiders Podcast, Coalmarch Marketing is honored to support meaningful conversations that drive growth, innovation, and leadership across the pest control and lawn care industries.
What you can expect from every episode:
- Straight-talk strategy from real pest & lawn operators and industry experts
- Deep dives on marketing, sales, operations, and leadership that fuel scalable growth
- Forward-looking conversations on tech, AI, market consolidation, and the future of home services
- Actionable takeaways you can implement the same week — not theory
Where Pest & Lawn Leaders Talk Strategy
Hosted by Dan Gordon and Donnie Shelton, PMP Industry Insiders brings together some of the most influential voices in the business — from company owners and service leaders to technology innovators and marketing experts. Each episode dives into real strategies, real challenges, and real opportunities shaping the future of the industry.
At Coalmarch Marketing, we share that same mission: helping pest and lawn pros stay ahead through smarter marketing, stronger operations, and a forward-thinking mindset. That’s why we’re proud to collaborate, share insights, and bring our perspective to the podcast as both guests and partners.
Insights From the Coalmarch Team
Janelle shares her background and how she ended up at Coalmarch and in the pest industry, then dives into the four biggest marketing mistakes she sees pest and lawn companies make. She explains why over-relying on one channel is risky, how everything starts with budget (and what a true bare-minimum looks like), and how to think about AI alongside Google instead of treating them as separate worlds. From there, she covers the importance of paying attention to digital competitors and differentiation, why branded photos are a huge missed opportunity, and how inconsistent review generation quietly stalls growth. The episode wraps with a critical operational gap: no feedback loop between marketing and sales, and why reconnecting sales teams to marketing efforts is essential for better leads, higher close rates, and long-term momentum.
Search is splintering, and service businesses are feeling it. In this episode, guest Derek Cummings joins the conversation to break down how customers are getting comfortable starting their searches well outside traditional search engines, from social platforms to AI tools. They dig into why optimizing only for Google-style search isn’t going to cut it anymore, how search listening tools help you spot demand and intent before your competitors do, and what younger generations expect when they “search” compared to how older audiences behave.
Derek shares his take on the top platforms pest and lawn companies should prioritize right now, including where organic and paid efforts are actually paying off. The crew explores the real potential for service companies on TikTok, what makes content perform there, and why the era of pumping out endless posts is fading fast in favor of fewer, stronger pieces that earn attention and trust. They also get practical about AI search, outlining several clear ways to optimize for it today so your brand shows up wherever customers are asking questions next. If you’re trying to stay visible as search behavior shifts under your feet, this one is a must-listen.
Step into the 2025 planning room with Alex and Donnie as they unpack what pest and lawn companies should really be thinking about for their marketing strategy next year and beyond. Alex shares the market trend shifts he’s seeing heading into 2025, why competition for digital attention isn’t easing up, and how the rapid spread of AI and voice search is already changing the way customers find local services. Donnie brings a candid take on the frustrations many of us feel with Google’s AI rollout, and together they compare the major AI platforms, what they’re good at, and where the hype still outpaces reality.
You’ll hear Alex’s grounded view on how AI will impact search in practical terms, which pest brands seem to be benefiting from early AI-search momentum, and why this moment doesn’t require throwing out your entire marketing playbook. They walk through exactly how Alex would allocate a $100,000 budget in 2025, dig into the ongoing challenge of generating high-quality lawn care leads from Google, and explain why your unique value proposition has to be the anchor for every channel and campaign. The conversation closes on a truth that doesn’t get said enough: tools and tactics matter, but your team and ability to execute consistently are what ultimately turn marketing into growth.
