Meet Katie McCaskill
Katie McCaskill is the Marketing Director at Coalmarch Marketing and the voice behind the Coalmarch brand. She joined the team in 2016 and spent most of her time on Client Success, building lasting relationships with clients and partners. Today she leads all internal marketing - our messaging, content, campaigns, and online presence - making sure Coalmarch Marketing shows up clearly and consistently as the top choice for pest control and lawn care companies that want to stand out online.
With nearly a decade at Coalmarch Marketing, Katie knows our clients and market inside and out. Even on the internal side, she stays close to client and industry conversations, using real-world insight to keep our story sharp, practical, and focused on what matters. After years dedicated to growing client brands, she’s excited to put that same energy into elevating Coalmarch.
Outside of work, she's a mom, a regular at local Raleigh coffee shops and parks, and an avid Rat King Truther (with the tattoo to prove it).
Spending years in Client Success provided a clear read on what our clients actually need, what they value in a partner, and how they talk about their businesses. That perspective stays top of mind to ensure we keep our branding honest, specific, and built around real client priorities
We do a better job than anyone at truly knowing this industry and the people in it — not just the marketing side, but how our clients’ businesses actually run and what they care about day to day. That depth lets us be real partners, building strategies that help owners grow the kind of pest or lawn care companies they’ve been dreaming about.
This isn't the Rat King from Tchaikovsky's classic The Nutcracker. This is what nightmares are made of. There is discourse around the phenomenon - the idea that the garbage and muck in our sewer systems in highly populated rodent communities could cause multiple rat tails to intertwine, eventually fusing together, so that the rats begin to live and move seamlessly as one powerful, unsettling unit... the Rat King. Is it so wrong to want to believe in something? Would you crush the spirits of an innocent child who believed in Santa Clause? No?
Do you have a passion for helping others and a knack for problem-solving? Starting a pest control business may be the perfect venture for you. With the constant need for pest control services, there is a significant market for entrepreneurs in this industry. However, starting any business requires careful planning and execution.
Nobody likes to hear that prices are going up—especially when it’s a product or service they rely on. But price increases are sometimes unavoidable, and knowing how to communicate them effectively can make all the difference in customer retention.
