Meet Tess Howard
As Director of SEO at Coalmarch, Tess Howard brings 5 years of experience in public speaking, people management, talent development, and all things search engine optimization. Known for her strong prioritization and organizational skills, Tess has led high-impact initiatives and shared her expertise through presentations like SEO Isn’t Dead, You’re Just Doing It Wrong and sessions on Google Business Profiles at the 2023 and 2024 Beyond Service User Conferences. She’s also a proud ClickUp Champ, using the platform to keep complex projects running smoothly.
Tess is passionate about people — helping them grow their skills, discover their potential, and thrive in roles that truly fit their strengths. She builds strong team dynamics through thoughtful hiring and promotion strategies, always keeping a pulse on what the team needs to succeed and never giving up in the search for the right talent.
When she’s not driving SEO strategy, Tess is usually with her dog, Nola, soaking up the sunshine, or working from her favorite coffee shop.
Transparency, reliability, and collaboration. I aim to communicate clearly, set realistic expectations, and build trust by being proactive and solution-oriented.
That influence and impact often come from relationships and guidance, not just authority. Investing in people—whether teammates or clients—pays off in better outcomes and stronger teams.
Start by clarifying your business goals and understanding what success looks like—whether that’s leads, local visibility, or brand authority. Then focus on SEO fundamentals like site health, content that answers customer questions, and local optimization, treating it as a long-term investment, not a quick fix.
Ever wondered why some businesses rank higher on Google despite offering similar products or services? Proximity plays a key role in search engine rankings, and for service area businesses like pest control, effectively managing this factor is crucial to maintaining online visibility and competitiveness.
