Coalmarch Marketing Insights
The pest control and lawn care industries are still growing, but how customers find and choose a provider has changed. Fewer clicks, rising competition, and AI-driven search tools mean that visibility alone no longer drives growth. Companies pulling ahead are capturing qualified demand, building local trust, and converting leads more efficiently across organic, paid, and local channels.
Nobody likes to hear that prices are going up—especially when it’s a product or service they rely on. But price increases are sometimes unavoidable, and knowing how to communicate them effectively can make all the difference in customer retention.
Artificial Intelligence isn’t going away any time soon, so forward-thinking home service companies need to learn how its diverse capabilities can be used to their best advantage.
Brand affinity refers to the connection your customers have with your company – the emotional tie that keeps them coming back no matter what your competitors do because they identify with and trust your brand. And it’s truly important to your business.
We all know those companies- the “fusion” companies that try to be multiple things. They try to do lawn care, pest control, crawl space restoration, mold removal and a variety of other things.
Keeping all the moving parts of your business running smoothly can be a challenge. When you get busy, something that can often slip is inspections. Inspections however, are a key component in making your business run more efficiently.
Maintaining a happy customer base makes life easier, it’s a universal truth. These clients leave stellar reviews, they sing your praises to their peers, and they refer new customers to your business.
Contributors
How does your marketing performance stack up against others in the industry? Our annual marketing benchmark report breaks down marketing spend, lead costs, and performance trends across hundreds of pest and lawn businesses — giving you the data you need to make smarter decisions for the year ahead.
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