Coalmarch Marketing Insights
The pest control and lawn care industries are still growing, but how customers find and choose a provider has changed. Fewer clicks, rising competition, and AI-driven search tools mean that visibility alone no longer drives growth. Companies pulling ahead are capturing qualified demand, building local trust, and converting leads more efficiently across organic, paid, and local channels.
Your team is your most valuable asset in home services. This guide covers proven strategies for attracting, hiring, and retaining skilled technicians as you scale your business.
In 2017, service-based industries like pest control, lawn care, or HVAC are often perceived as a boys’ club, especially when it comes to technician positions.
Summer is on its way out, and so are your seasonal employees. While it’s tempting to take a shortcut and send them on their way with nothing more than a handshake, you’ll do your business a favor if you treat their departure the same as any other employee’s.
Contributors
How does your marketing performance stack up against others in the industry? Our annual marketing benchmark report breaks down marketing spend, lead costs, and performance trends across hundreds of pest and lawn businesses — giving you the data you need to make smarter decisions for the year ahead.
As proud sponsors of the PMP Industry Insiders Podcast, Coalmarch Marketing is honored to support meaningful conversations that drive growth, innovation, and leadership across the pest control and lawn care industries.
Join our ongoing webinar series featuring Coalmarch Marketing experts, industry leaders, and trusted partners sharing proven strategies to help you grow your business.