Let's be honest. At the end of the day, we all want more money. And if you're like most business owners, when you think growth, you think more profit. You're not wrong, but you're also only half right.
The truth about business growth is that it's only possible when you're good at attracting customers and employees.
Unfortunately, getting attention from candidates online is harder than ever. Countless emails, display ads, and even other job listings means putting effort into your messaging and your methods the same way you would for your traditional advertising.
Fortunately, there are three steps you can take to make an impact right away.
1. Develop a persona for your perfect employee
Start with your techs. What do the best of them have in common? At my service company, our techs are all into fishing and hunting, and being a technician at our company means flexible hours that allow them to enjoy their hobbies in their downtime. Knowing this kind of information will help you appeal to more people like them.
2. Develop ads specifically for those employees
Casting a wide net may get you more applicants, but there's no guarantee that even a single one will be a good fit for your company. Instead, tailor your message to your personas. If your ideal candidate loves to fish and would value a flexible schedule, create an ad set that appeals directly to them. "Want to fish every day?" will work a heck of a lot better than "Check out our 401k matching."
3. Spread the word, far and wide
Push those ads to as many outlets as you can. Don't limit your outreach to one or two industry-specific websites. Use what I call the Shotgun Method: get your job posts on Indeed, ZipRecruiter, Google for Jobs, and every other job listing aggregator out there. Tools like Forgely, our hiring and training app, can help to automate this process to save you time and sanity.
Here at Coalmarch, we know how to grow service companies (we’ve been doing it for years) and we understand what it takes to attract great customers and great employees (because we’re owned by someone who has done it).
This was the last of our four-part series on hiring, but it's certainly not the end of our innovation. We invite you to take a look at TeamBuilder™, a robust solution for the service business owner who wants to grow a phenomenal team.