The conference for smart service industry leaders.

December 4th-6th, 2018 | Raleigh, NC

CO2 is an owner's summit like you’ve never experienced before.

We’re bringing together some of the most recognized names and influential business leaders in the lawn care, pest control, HVAC, and plumbing industries in one place so you can benefit from their lifetime of experience.

You won't find pundits recycling stale presentations here. CO2 about to testing new ideas, re-examining old ones, and exploring new possibilities for yourself and your business. Over two jam-packed days of content and networking events, you'll gain the tools to push yourself beyond your comfort zone and deepen your understanding of how to meet and exceed your goals.

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CO2 greatly surpassed my expectations. The content was very timely, innovative and well delivered...I thoroughly enjoyed the conference and already plan to make it an annual event.

Sid Sexton Sexton Lawn & Landscape

Why CO2?

From do-it-yourself initiatives to agency level solutions, you'll get industry specific tips, advice, and actionables from experts who know your business and your customers.

Face Time

This isn't your usual mega-conference. We’ve limited attendance to 75, meaning you’ll get easy access to our presenters and your peers.

Experts

Our speakers and panelists are sharing strategies of the future and time-tested methods that are directly relevant to your bottom line success.

Demos

Learn how Coalmarch and sponsor products can help you manage your customer and employee growth.

Networking

You’re not alone! Learn from your peers and make new connections to get the support and guidance you need to succeed.

Last CO2 was a life-changing event for our company.

Simon Shaw Pest-X

See Last Year's Program

We brought together a group of experts, from masters of digital marketing to seasoned professionals in the service industry, to deliver truly actionable advice. 2018 is shaping up to be even more incredible - subscribe to our email updates to find out more!

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Bobby Jenkins

Owner

ABC Home & Commercial Services

Building a Leadership Team

Erin Richardson

Owner

All-American Pest Control

Creating a Better Team Experience

Hamilton Allen

Director of Training

Senske Services

All Things TECH: Utilizing TECHnology to train your TECHnicians

Maria Mayorga

Director of Strategy

Coalmarch Productions

The Perfect Recruitment Model for Your Business

Frank Andolina

Frank Andolina

Director of Digital Marketing

Coalmarch Productions

Solving the Lead Matrix

Josh Baker

Josh Baker

VP of Sales

Triangle Pest Control

Closing the Loop: Tracking Leads in Real Time

Todd Fisher

CEO

Call Tracking Metrics

How Call Tracking Can Revolutionize Your Sales

Hunt Davis

Hunt Davis

CEO

Canopy Services

Reimagining a Home Service Business

Joe Durfey

VP of Strategic Partnerships

Grow

Boosting Your Growth With Better Data

Brad Leahy

Brad Leahy

Owner

Blades of Green

Panelist Special to CO2

Donnie Shelton

CEO

Coalmarch Productions

Opening Remarks

Jason Stanley

Jason Stanley

Coalmarch Productions

Master of Ceremonies

This conference really inspired me and gave me some great ideas to take back to work. I am so glad I attended, and I hope to attend any future conferences!

Ashton Long Long Brothers Landscaping

2017 Agenda

Day One - December 6

7:00AM

BREAKFAST

8:00AM

Opening Remarks

Donnie Shelton

8:30AM

Building a Leadership Team

BOBBY JENKINS

There may be an “I” in leadership, but that doesn’t mean it’s a one-person show. Learn how placing the right people in key positions helped create one of the most successful leadership teams in the service industry, and how you can do the same.

9:20AM

Q&A

9:25AM

MINI BREAK

9:30AM

Blast Cap

Recruiting and Hiring Millennials

9:45AM

Q&A

9:50AM

Blast Cap

Customer Experience Strategies for the Home Services Industry

10:05AM

Q&A

10:15AM

MID MORNING BREAK

10:30AM

Creating a Better Team Experience

ERIN RICHARDSON

At All-American, our primary objective is to create and sustain a great team experience – not customer experience. Learn how to recruit for mindset, how to train for ability and authority, and how to set up teams and communication for growth and innovation.

11:20AM

Q&A

11:25AM

MINI BREAK

11:30AM

Panel Discussion

TBD

12:00PM

LUNCH

1:00PM

All Things TECH: Utilizing TECHnology to train your TECHnicians

HAMILTON ALLEN

A technician is an expert in the practical application of science. However, managers and technicians often overlook this fact in the pursuit of increased production. Learn about some of the newer and innovative training tools that you can use to save time and reinvigorate employee learning.

1:50PM

Q&A

1:55PM

MINI BREAK

2:00PM

Blast Cap

How to Reduce Negative Reviews Online

2:15PM

Q&A

2:30PM

Blast Cap

Promote Your Culture to Recruit the Best

2:45PM

Q&A

2:50PM

AFTERNOON BREAK

2:55PM

The Perfect Recruitment Model for Your Business

MARIA MAYORGA

Finding qualified candidates is the greatest challenge to service business hiring today. Drill down on the latest and best tactics for recruiting, hiring, and retaining the best people for your business.

3:35PM

Q&A

3:45PM

Closing Remarks

Donnie Shelton

6:00PM

EVENING RECEPTION

Day Two - December 7

7:00AM

BREAKFAST

8:00AM

Opening Remarks

Donnie Shelton

8:30AM

Solving the Lead Matrix

FRANK ANDOLINA & JOSH BAKER

How do you define a lead? How do you track one? Tracking leads is crucial to the survival of any service business. Find out the definition of a true service lead, how to track it, and how critical new developments in closed loop marketing are changing the game.

9:20AM

Q&A

9:25AM

MINI BREAK

9:30AM

Blast Cap

How to Define Your UVP

9:45AM

Q&A

9:50AM

Blast Cap

Purpose Driven Marketing -
Strategies and Benefits

10:05AM

Q&A

10:15AM

MID MORNING BREAK

10:30AM

Adventures in Call Tracking: What we’ve learned along the way and where the industry is headed

TODD FISHER

When we first started CTM, call tracking was a newly emerging technology and we didn’t have a guidebook. We’ve learned a lot of valuable insights along the way while facing the challenges of rapidly-changing technology trends and increasing competition. Learn about the current state of affairs for call tracking solutions and how new devices and adoption are affecting its evolution, how it all can affect your bottom line.

11:20AM

Q&A

11:25AM

MINI BREAK

11:30AM

Panel Discussion

TBD

12:00PM

LUNCH

1:00PM

Reimagining a
Home Service Business

HUNT DAVIS

In such a rapidly changing landscape, taking a startup approach to the service industry has yielded strong results. Hear the Canopy story and learn how rethinking how a service company utilized technology led to their early success.

1:50PM

Q&A

1:55PM

MINI BREAK

2:00PM

Blast Cap

SEO in 2017

2:15PM

Q&A

2:30PM

Blast Cap

Who the heck are you?
How consistent branding
boosts business growth.

2:45PM

Q&A

2:50PM

Blast Cap

Sales Follow-up Strategies & Processes

3:00PM

Q&A

3:05PM

AFTERNOON BREAK

3:10PM

Boosting Your Growth With Better Data

JOE DURFEY

Go beyond spreadsheets and learn how leveraging business intelligence tools can help any business better use their data, run more efficiently, and grow faster.

4:00PM

Q&A

4:05PM

Closing Remarks

Donnie Shelton

2017 Sponsors

grow sponsor
call tracking metrics sponsor
univar sponsor logo
catchmaster sponsor logo
speed pro sponsor logo

Become a Sponsor

Looking to get your product in front of key decision-makers? Tired of getting lost in the sauce at larger conferences? Click below to take a look at our sponsorship opportunities.

Find Out More

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