Top 5 Reasons HTP Termite & Pest Control Loves Working With Coalmarch
Based in West Tennessee, HTP Termite & Pest Control has been a leading provider of residential and commercial pest control services for more than 65 years. They pride themselves on personalized, professional service and experienced team members with an average of 10 years in the industry. After trying different marketing teams and strategies – including working with New York- and California-based companies and an in-house marketing professional – owner Todd Simpson partnered with Coalmarch in 2020. Today, asked what he appreciates the most about Coalmarch, Simpson simply says, “All of it.”
Read on to find out the top five reasons HTP Termite & Pest Control loves Coalmarch!
1. The People
Marketing is about data and results – but it’s also about people. Simpson says he wasn’t excited about partnering with another marketing company after being less than impressed by his previous experiences. Still, he decided to give Coalmarch a call after speaking with another pest control company owner about their positive experiences with us. He says he was sold almost immediately. “It’s the personal contact that we get. I know we’re not the only customer they have, but they make us feel that way. And that really means a lot.”
2. The Service
Simpson says the level of service they have received from every Coalmarch team member has been unmatched. Fairly early in their time with us, HTP’s original account manager got a promotion, and a different team member took over. Simpson’s initial fear was that there would be a lag in communication, service and quality as this transition took place – but there wasn’t. “It was so smooth, and it was so seamless, and the results just never stopped.”
3. The Process
“It’s 100% true that we have seen an increase in both number and quality of leads,” says Simpson, “but the one thing that really makes Coalmarch different from what I experienced before is how they explain what’s going to happen.” He says that he appreciates that there are no surprises, good or bad. “When it’s something that they can’t control, and they’re going to work around it and get it fixed, I know about it before it happens. And when something good is happening, or they think they can get to a certain point with something, they’re not scared to push me a little bit. I’m never surprised,” he adds, noting that because of Coalmarch’s proven, data-driven methods, “they already know what they are doing to do, and I know what they are going to do.”
4. The Value
“I might be the one writing the checks, but they’re the ones spending it,” Simpson notes, adding that with Coalmarch, “it just feels like somebody I know is talking to me instead of somebody on the other side of the country who’s just trying to get my dollar and trying to explain why something isn’t working, or why I’m not getting the leads, or why we’re not seeing the growth. Coalmarch is not just throwing that away. They’re really trying to account for every penny. I’m happy. I love a lot of what’s going on. I don’t hate marketing like I used to because I feel like I’m working with someone who’s working with me. And we’re getting great results, so I know where they’re coming from.”
5. The Results
Since starting work with Coalmarch, HTP’s numbers speak for themselves. They’ve seen remarkable success, with numbers rising across the board and an increase of over 500% in their overall growth rate. Website leads are up by nearly 130%, from 436 in 2020 to almost 1,000 thus far in 2022.
“I thought we were doing okay before,” says Simpson, noting that from 2006 to 2020, “we averaged about 6% growth.” That all changed with Coalmarch. “Our total growth, commercial and residential combined, is at 32.8% to date. That’s over the last two years, combined, and we’ve averaged that per month.”
The bottom line? Simpson says companies interested in the kind of success HTP has experienced should partner with Coalmarch and get ready for the ride of their lives. “I would say buckle up because you’re fixing to grow,” he says. “If you don’t want to do that, then you just don’t need to hire them. If you’re wanting to grow, and you’re wanting to increase your customer base, and you want to expand what you’re doing? They’re the right one.
Find out how Coalmarch by WorkWave can do for you what we’ve done for HTP and countless other companies! Get in touch today and start your journey.
Download the HTP Termite & Pest Control case study to learn more.