One of the most common questions we get is “Will my website look like everyone else’s?”

It’s a fair concern. You want a site that reflects your brand, not a carbon copy of someone else’s. At Coalmarch, we totally get that.

Coalmarch is a SaaS website platform built for one purpose — to help pest control and lawn care companies turn more visitors into leads. We’re not a one-off design shop cranking out random layouts. We use proven structures and data-backed design choices from hundreds of sites in your industry. That’s what sets us apart from the marketing agencies that treat every build like a blank canvas and hope for the best.

Here’s what that means for you:

• You get the best of both worlds — a high-performing foundation that’s already been tested to win, plus flexibility in the areas that matter most for your brand.
• Some elements are fully customizable to reflect your style and message. Others stay consistent so your site works just as well as the highest-performing sites in our portfolio.

Let’s break it down.

What Is Customizable on a Coalmarch Website?

Your Coalmarch site may share the same performance-focused framework as other clients, but the details make it unmistakably yours.

Branding and Visual Style

We customize key design elements so your site feels like your brand, including:

• Logo and color palette
• Rounded or squared corners
• Section transitions and dividers
• Icon styles

Photography and Imagery

Your visuals set the tone for your site:

• Use your own photography or graphics
• Choose from industry-specific stock
• Select hero images and banners that fit your service area and personality

Additional Features and Functionality

Want to expand your site’s capabilities? You can incorporate features like:

• A learning center or concern library
• Careers portal for hiring
• SDS label database for pest control
• Zip code service finder
• On-site booking tools
• Customer portal access

Custom Design Options

For brands that want to push the creative envelope while staying on our high-performance framework, we offer design upgrades that include:

• Direct collaboration with a designer
• Unique layout approaches for select sections
• More creative freedom in visuals and structure while keeping conversion-driven best practices intact

What Isn’t Customizable - And Why

Some elements are locked in for a reason.

Core Structure

• Page types like the homepage, service pages, city pages, and “About Us” follow a proven format
• Headers, footers, menus, and forms have only minor styling flexibility
• Conversion points like call-to-action buttons and lead forms are kept consistent for maximum performance

Why We Keep Them Consistent

Our layouts, content placement, and CTAs aren’t guesswork. They’re based on performance data from hundreds of pest control and lawn care websites. We’ve tested what works — and keeping these elements consistent ensures your site performs from day one.

Think of it like an iPhone or Google Workspace: the core interface is the same for everyone, but your wallpaper, settings, and apps make it feel personal.

Why Consistency Wins

When it comes to websites that convert, consistency is your best friend. Every piece of our platform has been tested to support performance:

• Clear, compelling content and calls to action
• Easy-to-use navigation that helps visitors find what they need
• Logical flow from learning about your service to taking action

This approach is what helps our clients grow. If we redesigned every site from scratch, results would be harder to predict and optimize. By keeping certain elements consistent, we can focus on improving the things that matter most - like lead volume, user experience, and SEO performance.

Want More Customization? You’ve Got Options

If you're looking for a more personalized design experience, we’ve got ways to help:

• Ask about our custom design options for more creative control
• Explore optional modules or integrations that fit your workflow
• Work with our team to update imagery, messaging, and tone to reflect your brand voice

The Bottom Line: Performance and Personality Can Coexist

You don’t need to sacrifice performance to get a site that feels like you. Coalmarch websites are designed to convert - but that doesn’t mean they have to be cookie-cutter. We’ve built a platform that balances consistency with flexibility, giving your brand room to shine without losing what makes the site work.

Let’s build something that gets results - and still looks and feels like your business.