Meet the “Face of Digital Marketing”!

Rachel Betterbid Coalmarch

Our own Rachel Betterbid was recently named the “Face of Digital Marketing” by PCT Magazine! The industry publication recognized Rachel for her years of expertise in the industry and the excellent results she’s helped deliver to our clients, year after year: “As the vice president of digital marketing, Rachel Betterbid has played a pivotal role in developing the company’s overall digital marketing strategy and streamlining it to get the most cost-effective results for Coalmarch by WorkWave’s clients.” Rachel’s hands-on approach and deep industry knowledge give her a unique perspective and a deep level of understanding as to what our clients need to succeed.

The home service industry is a $600 billion industry that has experienced steadfast growth the last few years, but particularly in 2021 where it saw a whopping compound annual growth rate of nearly 49%. More and more homeowners are investing in their homes, and they're looking for companies to work with online,” she explains. “Now more than ever, digital marketing - particularly advertising on Google - is the primary way that home service companies are growing their business and sales annually. The numbers don't lie -- mobile usage is steadily increasing, Google holds 87% of search engine market share, and consumers are searching for fast solutions to their problems. If you aren't taking advantage of the opportunities on Google, social media, and homeowner-driven apps like Nextdoor, to put it simply - you're leaving money on the table.”

Check out the article in PCT Magazine here! Congratulations to Rachel on this well-deserved recognition.