“Google it.” Nowadays, that phrase is the beginning of a solution to any problem that occurs. Not sure which truck to buy? Google it. Not sure where to get the best deals on chemicals? Google it.
You can spend hours searching the web and comparing the best products and services. But, what’s one of the most important things that drives your purchasing decision? Reviews. Are other people happy with this product or services? What problems did they have with it? Did they return it? Did they have a positive customer experience? We call this social proof.
Your customers are doing the exact same thing.