Make Sure Your Next Job Post Stands Out
In our eBook, The Definitive Guide to Recruiting and Retaining Pest Control Technicians, we mentioned the importance of using digital resources like job boards to get your posts in front of a wider audience.
But what if you’re already using Indeed or CareerBuilder.com, and you’re still not seeing results?
If you’re a pest control company owner who struggles to attract great hires, it’s time to take a closer look at what you’re saying in your job posts - and what they’re saying about you!
It’s important to include details about the position and the company, but this can often end up looking less like an exciting opportunity and more like a long, cluttered list of demands.
Luckily, it doesn’t take smoke and glitter to get the attention of potential applicants. Here are a few simple steps to make your job posting attract the right kind of attention:
Showcase your company culture
Every company has a culture. Is your office buttoned up and professional or open and casual? Do you prioritize friendly and helpful service over serious and polished interactions with customers? Do your employees head to the local bar after work for trivia night every Thursday?
Your company culture sets you apart, and it’s a large component in employee satisfaction as well. You want every employee you hire to not only fit into the culture of your company, but to enhance it! This is why it’s crucial for job postings to honestly reflect the attitude of your company.
Find the right title
What’s in a name? There’s a difference between a “Pest Control Technician,” a “Pest Control Route Specialist,” and a “Pest Management Professional.”
Not only does a job title matter when it comes to interesting a potential applicant, but it has a lot to do with whether those job searchers will see it at all! If your job posts aren’t getting any traction, it may be because it’s not showing in relevant searches on job sites like Indeed or Monster.
Don’t follow the same old boring format
Writing a job post can be an intimidating undertaking, especially if you’re starting from scratch! It’s not unusual to seek inspiration from postings for similar positions, but that can sometimes result in a boring and repetitive post, or one that doesn’t match the job you’re advertising.
Your posts should be more than just a list of required qualifications and responsibilities. Keep your audience in mind as your write. Applicants are looking for information on what they can expect at this company and what the company offers them, so include that!
Also be sure that you’ve covered the basic who, what, when, where, and why. If an applicant can’t tell where the office they’d be work at is located, they’re less likely to spend time applying at all!
Be sure you’re posting in the right places
Where you post a job listing is crucial in attracting the right kind of candidate. Posting on sites like LinkedIn and Monster can expose your open position to a wider audience. Luckily, Forgely makes it easy to automatically post your open positions on Indeed and SimplyHired, reaching millions of job seekers every day!
Some job boards give you the ability to add extra information for detailed targeting, so you can make sure your post shows to people filtering by location, salary, experience level, or industry.
Create a Careers page
Having a careers page directly on your website allows you to showcase open positions and builds credibility with people who may be looking for more information about the role or your company. It also makes it easier for current employees to refer prospects for the position!
Networking is a large part of the recruiting and hiring process. The people who already work for you may have friends, relatives, or old coworkers who would be perfect for your open position! Besides - who knows more about what it’s like to work for your company than someone who already does?
Ask your team to share job postings with friends, or encourage them to share it on their social media profiles.
Your job postings matter more than you think they do
Every company wants to hire the best technicians and customer service staff. Are your job posts saying the right things, or are they just getting lost in a sea of listings?
If you’re hiring, make sure you follow our six steps to ensure that your posts are standing out to the most talented, qualified candidates. Putting extra time and effort into your next job post could take your business to the next level.