7 Ways Your Lawn Care Business Can Thrive During Winter
Although your lawn care business might have downtime during the winter months, there are ways to stay afloat and prepare for a successful spring. Utilize these calmer months to focus on the future by implementing systems that will help things run more smoothly.
What Do Lawn Care Companies Do In the Winter?
Lawn care companies offer a variety of services to their clients year-round. In the winter, they often focus on snow removal and ice management. This can involve clearing sidewalks, driveways, and parking lots of snow and ice. They may also treat these areas with salt or other chemicals to prevent ice from forming. In addition, lawn care companies may provide lawn mowing and leaf removal services throughout the winter. By keeping up with these basic maintenance tasks, they help their clients keep their yards looking their best all year long.
1. Refresh Your Lawn Care Website
If it feels like it's been a while since you've given your website some love, it might be time for a refresh. Even if not much has changed for your business, updating your website is key to maintaining a professional online presence. Start by taking a look at the design: Is it outdated? Slow to load? Hard to navigate? Then go over your content. Make sure it’s search engine optimized, easy to read and includes helpful and useful information. If you want potential customers to easily find your website, add fresh content regularly. Search engines favor newer content when they display results, so keeping your site up-to-date makes it more likely to appear near the top. If this feels like a big undertaking, partner with marketing experts who can help you create an attention-grabbing website.
2. Improve Your Lawn Care Social Media Channels
Your potential customers will research you on social media, so it's important that you have a presence. You don't need to be an influencer, but you should be present and engaging with them—post photos of past work, describe your services, answer questions and comments promptly.
3. Keep Your Marketing Strategy Going
It's never too soon to start promoting your spring services. Keep past, current, and potential customers in the loop if you're changing or expanding your services, offering special rates, or moving into a new neighborhood. There are many different ways to get the word out about your winter landscaping services!
4. Order Your Personalized Materials
Plan ahead by ordering your personalized materials well in advance. For example, do you have enough lawn signs? What about business documents like envelopes and invoices? If you need more door hangers or leave-behind pieces, order them sooner rather than later to avoid the rush and make sure you have everything on hand when you need it.
5. Send out Pre-Pay Letters For Next Year
By doing this, not only will your customers be certain to come back next season, but you'll also have a much-needed influx of cash.
6. Promote Your Additional Offerings
Do you do snow removal, gutter cleaning, holiday light installation or other fall and winter services during the winter season? Spread the word wherever you can! Social media is an great to promote your offerings.
7. Refresh Your Uniforms
Make sure your team is ready to roll and represent your brand out in the field with freshened, seasonally-appropriate apparel. They’re your brand ambassadors out in the community – make sure they’re looking their best.
It might not feel like it right now, but spring is closer than you think! Partner with Coalmarch today for data-driven, results-proven marketing that will deliver the leads you need and set your company up for success in every season. Get in touch today to get started!