Our Leadership Team

Big news, folks—Coalmarch is now privately owned! But before you start wondering what that means for you, let’s cut to the chase: nothing’s changing except our excitement for the future. And the best part? The team you’ve come to know and trust is still here, leading the charge.

Meet the Familiar Faces Steering the Ship

Jeff Davis, CEO
2022

Jeff has been instrumental in shaping Coalmarch’s growth and success since he joined the team as our Senior Vice President and General Manager in 2022. Jeff saw a vision for Coalmarch and in his new role as co-owner and CEO, he's ready to make it happen!

Prior to joining Coalmarch, Jeff held executive leadership roles at WorkWave, Kwantek, and TEAM Software, where he spearheaded sales and operating strategies that transformed customer engagement and accelerated business success within the pest control, lawn care, security, and cleaning industries. With a deep love for all things SaaS, digital marketing, and operational efficiency, Jeff’s the guy with the game plan to take Coalmarch (and our clients) to the next level.

Outside of the office, he enjoys running, coaching soccer, and spending time watching his kids play sports with his wife Julie in their hometown of Louisville, Kentucky.

Frank Andolina, COO
2016

Frank is the backbone of our day-to-day operations at Coalmarch, ensuring the company consistently delivers top-notch solutions to clients while maintaining our own financial success. He combines strategic leadership with a hands-on approach, immersing himself in the intricacies of the home services industry. Frank understands that to truly support our clients, we must know their businesses inside and out. His dedication to operational excellence and customer-centric solutions is the cornerstone of Coalmarch's continued success.

Frank joined the Coalmarch team in 2016 as our Director of Digital Marketing, with a strong background in marketing strategy. Frank led the charge in developing innovative lead generation and conversion strategies, helping clients achieve their business goals through cutting-edge digital marketing campaigns.

When Frank isn't running the day-to-day of Coalmarch, he's just running - he's an avid runner and endurance athlete who has been competing in marathons and ultramarathons for the past 20 years. If he's not running, he's likely with his family at a swim meet, completing a new house project, or listening to bands you've never heard of. 

Christin Nein, VP of Product Development
2014

Christin is the brains behind Coalmarch’s digital marketing product platforms, leading the charge in developing cutting-edge technology that helps businesses maximize their marketing strategies. With over a decade of experience at Coalmarch working directly with business owners in marketing, sales, and operations, she knows exactly what it takes to thrive in customer-driven industries. 

If you’ve been with Coalmarch for a while, chances are Christin was one of the first people you met! Prior to leading Coalmarch's product team, she was the mastermind behind building our customers' websites—bringing their businesses online and making a killer first impression. Now, with years of experience and a deep connection to our clients, she’s still a go-to resource, helping them grow and succeed every step of the way, just from behind the scenes! 

Outside of work, you can find Christin hiking with her dog, Fynley, experimenting in the kitchen, or cheering on the Miami Redhawks hockey team.

Rachel Betterbid, VP of Digital Marketing
2014

Rachel is all about the numbers—and more importantly, making them work for you. With a deep expertise in SEO, paid search, and analytics, she ensures that every marketing dollar is spent wisely and every strategy is optimized for success. Rachel leads high-performing SEO & digital advertising teams that implement innovative, thoughtful strategies that move the needle for business growth. Beyond marketing tactics, Rachel’s passions also lie in solving complex business challenges, developing scalable systems, and empowering teams to succeed. With a passion for both marketing strategy and leadership, she brings actionable insights to help business owners optimize their marketing, streamline operations, and drive sustainable growth.

Rachel has worn many hats during her 10+ years at Coalmarch, truly a jack of all trades and a master of most. You know Rachel because she was your Account Executive years ago, you've seen her speak at a conference, or you've attended one of her engaging and action-packed webinars or listened to one of her PMP Industry Insiders podcast episode features. 

Outside of work, she loves to spend time with family and friends. You can usually find her at the newest local restaurant in Raleigh, planning her next trip, or relaxing at home with her two cats.

Rachel Kirkpatrick, VP of Client Success
2015

With over a decade at Coalmarch, Rachel knows our clients and their businesses inside and out. She’s the mastermind behind making sure our clients don’t just succeed—they thrive. Leading both the client success and sales teams, she’s all about building strong relationships, optimizing strategies, and ensuring every Coalmarch client gets the most out of their marketing investment. Whether she’s helping clients scale, refining operational efficiency, or brainstorming new ways to drive revenue, Rachel is at the heart of what makes Coalmarch a powerhouse. Simply put—when she’s in your corner, you’re in good hands.

Rachel's Coalmarch background also began on the operations side of the business, helping bring clients' visions for their websites to life. Her passion for building relationships and making an impact on our customers' businesses led her to where she is now. 

Rachel is always ready for an adventure as she loves to travel. She enjoys vacationing on the Outer Banks, boating, and spending time by the pool—really, anything that keeps her near the water. When she's on land, Rachel explores Raleigh’s restaurant scene, indulges in online shopping, and plans her next getaway ....always gotta have something to look forward to. 

So, What Does This Mean for You?

In short—business as usual, just with even more dedication from the people you already know and trust. We’re the same Coalmarch, just with a renewed focus on innovation, service, and delivering killer marketing results.

Let’s build something great together. Ready to talk about what’s next?