In his opening remarks at today's CO2 conference, Donnie Shelton announced the release of his second book, Build: How to Create a Phenomenal Team For Your Service Business. The follow-up to his wildly successful Grow! IMS, Build tackles the the myth of the well-rounded service business owner and gets to the truth: most of them are terrible at running their companies.
Drawing from Shelton’s own experience growing two successful service companies, Build illustrates the ways in which so many service businesses are struggling - and how their owners and managers can fix the problem through better recruiting and training techniques.
“Service companies are often owned and managed by technicians who pretend to know what they’re doing when, in fact, they don’t have a clue,” says Shelton. “They have the title and they play the part, but almost everyone who comes in contact with their companies ends up having a negative experience.”
Build makes the argument that overcoming this mindset and understanding that your people - not the services they provide - are what make a truly phenomenal service company.
“Tough love” is probably the most apt description for this guide/extended anecdote. With a no-holds-barred attitude, Shelton weaves together hard facts with personal anecdotes to drive home his message. The salve after the burn is a comprehensive checklist of actionable steps with downloadable resources that give readers the tools they need to replicate his success.
An essential read for owners and managers of service businesses large and small, Build is now available in paperback, audiobook, and e-book formats on Amazon. Read more and get your own copy today!