The Company:

Founded in 2014 and based in Denver, Advantage Pest Management serves residential and commercial clients across the region. Owner-operator Jim Ross has built a company rooted in culture and simplicity — keeping services straightforward, agreements clear, and employee satisfaction high. With five technicians and a dedicated office team, Jim prioritizes work-life balance, employee retention, and customer experience as the drivers of long-term growth.

The Challenge:

As Advantage grew, marketing became a roadblock. Like many PCOs, Jim struggled to find a reliable marketing solution: “I bounced between companies that promised results, but failed to deliver. After a few months, I would stop hearing from them at all.” Without a strong online presence, Advantage struggled to stand out in a competitive Denver market. Jim needed a partner who could keep pace with industry changes, deliver consistent leads, and provide the transparency that had been missing.

The Solution:

Coalmarch stepped in to rebuild Advantage’s digital foundation.

  • A new website gave the business a clean, professional look — or as Jim puts it, “They made us look like the five-star company we really are.”
  • A strategic SEO plan strengthened Advantage’s visibility in Denver and supported consistent business growth.
  • Transparent reporting made results clear and actionable, with Coalmarch explaining shifts in strategy and how to stay ahead.
  • Consistent lead flow gave Jim confidence that the phone would keep ringing — even during slower seasons.

Together with Applause, which powers technician engagement and reviews, Advantage built a full-circle growth system that connects marketing, customer experience, and retention.

"They have given our online presence a serious facelift and made us look like the five-star company we really are. Now we’re really standing out among the competition."
Jim Ross, Owner

The Results:

Since partnering with Coalmarch, Advantage Pest Management has seen measurable impact:

  • 6,200+ organic sessions generated since launch
  • 4,400+ visits from Google Business Profile — the top traffic driver
  • 1000+ organic leads captured
  • 150%+ business growth in less than two years
  • 500+ Google reviews with a perfect 5.0 rating (powered by Applause)

Jim credits the consistency above all else: “Even in slower seasons, I know the phone is going to ring. That’s the confidence Coalmarch has given me.”

The Value:

Advantage Pest Management’s story shows what happens when strong marketing meets a strong culture. With Coalmarch fueling growth, Jim has built a five-star company that continues to scale in Denver’s competitive market.

"Coalmarch isn’t just another vendor. They show the data, explain the strategy, and make sure we’re always moving forward. I can’t recommend them enough."
Jim Ross, Owner

Conclusion:

Advantage Pest Management's journey with Coalmarch and PestPac exemplifies the power of strategic partnerships in business growth. By addressing their online marketing challenges and enhancing operational efficiency, Jim and his team elevated their status to a 5-star company in the industry.

Reflecting on his experience, Jim concluded, "I can't recommend Coalmarch enough to fellow pest professionals. They're not just another vendor; they're a dedicated team committed to your success. Together with PestPac, they've made my job easier and my business more successful."

As Advantage Pest Management continues to thrive, their story serves as inspiration for businesses seeking to leverage technology and strategic partnerships for sustainable growth.

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