As the Vice President of Digital Marketing, Rachel Betterbid manages the digital marketing teams at Coalmarch, and is responsible for maintaining and evolving the company’s overall marketing strategy and platform.
Rachel has been working in the marketing industry for 6+ years, and has worn many hats throughout her time at Coalmarch. With a passion for business and people management - as well as years of experience in account management, SEO, PPC, Analytics, conversion optimization, & more - Rachel has helped develop effective organic and paid strategies and build marketing teams that work to help our clients to meet their business goals, year after year!
Out of the office, Rachel loves to spend time with friends and family. When she's not trying the newest local restaurant or going on a trip to a new city, you can find her at home, fixing up her townhouse and hanging with her two kitties. Fun fact: when Rachel was living in Wilmington, NC for college, she would often make extra money by being an extra on the hit show "One Tree Hill."