As Associate Director of Paid Strategy, Rachel Betterbid manages the paid search team within our Digital Marketing Department, and is responsible for creating and executing paid media strategies. With a specialization in Pay-Per-Click advertising and conversion optimization, Rachel has a passion for finding the best ways to efficiently and effectively manage paid campaigns to help our clients meet their goals. She graduated from UNC-Wilmington with a bachelor’s degree in Communication Studies, and loves building relationships with both our clients and employees!
Out of the office, Rachel loves to spend time with friends and family, cook, go to concerts, and travel as much as possible. Fun fact: when Rachel was living in Wilmington, NC for college, she would often make extra money by being an extra on the hit show "One Tree Hill." Aside from the background of this show, you can also find Rachel on Twitter and LinkedIn!