About Us

Rachel Betterbid

Sr. Director, Digital Marketing

Meet Rachel

In the Office

Meet Rachel Betterbid, the Senior Director of Digital Marketing at Coalmarch by WorkWave! With over a decade of experience in digital strategy combined with a passion for business management, Rachel leads the teams and marketing strategies that drive the growth of our client's businesses. Her hands-on experience and expertise are in SEO, PPC, data analytics, and overall digital marketing strategy, but her true passion lies in solving business problems, coming up with creative solutions, building systems, and developing people.

Listen to Rachel talk 10 Ways to Take Your Digital to the Next Level in the Off Season on the PMP Industry Insiders podcast to get a taste of what she's all about!

Client Service, Copywriting, Google Adwords, SEO, Online Reputation Management, Project Management, Teaching and Training
Out of the Office

Outside of work, she loves to spend time with family and friends. You can usually find her at the newest local restaurant in Raleigh, planning her next trip, or simply hanging on the couch watching Bravo and snuggling up to her two cats. Fun fact: when Rachel was living in Wilmington, NC, she would often make extra cash by being an extra on the hit show "One Tree Hill." Look close enough and you can probably catch her in the background of a few episodes!