As the Director of Digital Marketing, Rachel Betterbid manages the Search Engine Optimization and Search Engine Marketing departments within Coalmarch, and is responsible for leading and evolving our overall digital marketing strategy for our clients. Rachel graduated from UNC-Wilmington with a bachelor’s degree in Communication Studies, and has been working with Coalmarch since 2014. Starting in an entry-level marketing role at Coalmarch, Rachel has worn many hats and has years of direct experience with account management, SEO, PPC, social media, local search, conversion optimization, and more.
Out of the office, Rachel loves to spend time with friends and family, go to concerts, and travel as much as possible. Fun fact: when Rachel was living in Wilmington, NC for college, she would often make extra money by being an extra on the hit show "One Tree Hill."