As the Vice President of Digital Marketing, Rachel Betterbid (simply known as "RB" to most Coalmarchers and clients alike!) oversees the SEO and SEM teams at Coalmarch, and is responsible for maintaining and evolving the company’s digital marketing strategy for our clients.
Rachel has been working in the marketing industry for 7+ years, and has worn many hats throughout her time at Coalmarch. With a passion for business and people management - as well as years of experience in account management, SEO, PPC, Analytics, conversion optimization, & more - Rachel has helped develop effective organic and paid strategies that allow our clients to meet their business goals, year after year!
Out of the office, Rachel loves to spend time with friends and family. You can usually either find her at the newest local restaurant in Raleigh, or hanging at home working on her latest DIY project and snuggling up with her cats. Fun fact: when Rachel was living in Wilmington, NC for college, she would often make extra money by being an extra on the hit show "One Tree Hill." You can catch her in the background of a few episodes!