Meet Hensley Sloop
Hensley is a Senior Search Experience Strategist at Coalmarch Marketing, where he leads local SEO and generative search optimization (GSO) strategy for pest control, lawn care, and other home services companies. He helps business owners show up where their customers are searching, from the local map pack to AI Overviews and ChatGPT. He also strengthens on-page content and finds the growth opportunities that turn visibility into leads. He holds a B.S. in Business Administration and an MBA with a certificate in Marketing from East Carolina University.
Outside of the office, you can find Hensley exploring trails at local parks, trying out new breweries and restaurants with friends, curling up with a good book, cheering on his favorite soccer teams, or experimenting with new baking recipes for the office to try.
Getting to think creatively. We're very lucky to work in an age with loads of data on performance, and there's nothing I love more than taking numbers and data points and turning them into out-of-the-box ideas.
I believe in keeping communication open and honest with both clients and teammates. It helps us stay on the same page, work through challenges, and get the best results together.
I'm currently working on faking British citizenship documents so that I can fulfill my lifelong dream of competing on The Great British Bakeoff!