Caitlin Hightower is an Account Lead with over seven years of digital marketing experience. She specializes in SEO strategy, paid search, social media, and holistic marketing solutions, helping clients turn complex challenges into clear, actionable plans. Caitlin’s thoughtful, results-driven approach earned her the Coalmarch Impact Player Award for Q4 2024, recognizing her commitment to client success and team collaboration.

In her role, Caitlin is passionate about helping businesses grow through steady, consistent efforts and creative problem-solving. She focuses on building strong, trust-based client relationships and enjoys helping clients think outside the box to stay competitive in an ever-changing digital landscape.

Based in the mountains of Western North Carolina, Caitlin enjoys exploring local restaurants and breweries, trying new crafts, and spending time with her two dogs—Booger, a 14-year-old rescue, and Gurch, a King Charles Cavalier-Poodle mix puppy. When she’s not working, she’s likely listening to a true crime podcast or tackling her latest home project.