The mobile audience of the internet is growing rapidly, experts estimate that mobile traffic will outpace desktop traffic by 2014. If your website isn’t addressing the mobile audience, it needs to be, and we can show you how.
So why is thinking about the mobile audience important? Apart from it already making up half of some of our client’s audience- users on a mobile device have entirely different goals than desktop visitors.
By customizing the experience for smartphones and tablets your website will be well positioned to increase the user experience and conversions of a growing segment of your audience.
At Coalmarch we make smart, relational websites. We find ways to make intelligent connections between content types, to more effectively communicate your value proposition to your audience.
What makes a website from Coalmarch special? Apart from looking great, they also function intelligently. By linking content in multiple ways we give enable users to find what they are looking for- in whatever manner makes sense to them. We call it relational design, because the content relates to other content in planned fashion.
In addition to the site being smart, we also focus on what we want users to do as a result of visiting your site. By aligning your business or organization goals with functionality on the website we can help maximize your return on investment.