Branding strategy isn’t just about the shade of orange in your logo.
It’s how you present your company to the world, every day. It’s who you are as an organization, your values, your goals. And it’s about your customers. Knowing who they are, giving them a consistent experience, gaining their trust, and ultimately, their loyalty.
Whoa. That sounds like a lot, right? Breathe easy - we’ve got your back.
A truck wrap we designed for Natural State Pest Control
At Coalmarch, we know that clarity of purpose sounds easy, but takes work. We believe that highlighting what makes you unique is the greatest branding asset, and we’ll work hard to let that shine through. We take the time to learn about you and your business model, including where your profit centers lie, who your target customers are, and what your value proposition is. From there, we put together a customized plan that addresses your business goals and speaks to your audience.
A flag design for Shark Home Services
At the end of our time together, you’ll have an identity roadmap that takes you from your positioning statement and unique value propositions to logos, typography, and yes, the correct shade of orange.
Pretty nifty, huh? We want to hear about your next project!