About Us

Carey Shook

SEO Manager

Meet Carey

In the Office

Carey joined the Coalmarch family as an SEO Analyst in 2019 and has loved every day of it. Now as an SEO manager, she oversees SEO interns and analysts on the team, as well as assists with training & process updates, cross-department initiatives, and the onboarding process. When it comes to her clients, she is responsible for getting them to rank as high as possible on Google and in the local map pack (Google My Business). Passionate about helping small businesses succeed, she spends her time performing keyword research, editing and writing website content, and link building (among other fun SEO strategies!).

Additionally, Carey co-manages the copywriter team. She trains the copywriters on SEO content writing and following Google's ever-changing guidelines. Essentially, if you need something edited or proofread, Carey is your go-to!

Carey earned degrees in Creative Writing and Publishing from UNC Wilmington, meaning she is an advocate for the Oxford comma.

Skills:
Adobe Creative Cloud, Copywriting, Google Adwords, SEO, Online Reputation Management, Photography, Social Media
Out of the Office

In her free time, Carey is the production editor — among other roles — at semicolon literary journal, an online mental health-based journal she co-founded. She also enjoys reading, re-watching Parks and Recreation over and over again, drinking iced vanilla coffees, and eating sushi (not all at the same time). You can often find her at Carolina Hurricanes games (or at least sharing posts on Instagram). Carey is an ENFJ who has never met a dog she hasn't loved.

Affiliations:
Raleigh, NC SEO Meetup