Search engine optimization is all about getting your site ranked.
Getting your site ranked in Google, Bing, and Yahoo! means potential customers and visitors can find your website, and search engine optimization, or SEO is the way to make that happen.
Search engine optimization from Coalmarch in Raleigh, NC includes an in depth analysis into your business’ online presence. First, we audit your current website to gain insight as to how it is performing. Then, we create a custom SEO blueprint (a spreadsheet that contains all of the SEO elements on your site (page titles, meta descriptions, keywords, and H1s)). After that we set up your site with Google and Bing Webmaster to validate your website on the internet. Now we are ready to create and implement your custom SEO strategy.
When you get right down to it, there are two main components to SEO, organic optimization and pay per click. Organic optimization is at the heart of what we do. We work with you to outline your business goals and determine your target audience. Google is constantly changing its algorithm- it’s our job to stay on top of these changes and make sure that your site is keeping up with the Jones (or the Googles).
Organic optimization includes adding content to your site on a regular basis (copywriting) and ensuring that the pages in your site are properly set up technically. That includes customized page titles, an optimized URL structure, keyword research and implementation, and H1 tags that will target your audience.
Pay per click can play an important role in your SEO strategy as well. If we determine that PPC makes sense for you (and you agree) we will work with you to develop a budget that works. We write and design the ads to attract your target audience and deliver them to your website. Finally, we will monitor and report on your PPC campaigns to show you how it is performing on a regular basis.
Our SEO services take all of the most relevant factors for your search engine success into consideration—so that you can compete directly for your top keywords. Best of all, when you have us on your side you don’t just succeed - you have options.
Give us a call to talk more about how search engine optimization can help your business!
