The Stanley Dentistry Drupal website utilizes relational design aspects to help users explore the site in depth, and become more educated about their dentistry needs whether cosmetic or medical. The informational architecture of the website leads to longer engagements and time on pages. We developed a custom website search tool that allows people who know their symptoms to use the site as a diagnosis aid before contacting Stanley regarding their issue. The practice also focuses heavily on online marketing to attract new patients. Learn more about Stanley's success with organic page optimization.