Working with YMCA Staff
While much of our enterprise Drupal development planning focused on the end users of the new website, we also had to consider the internal YMCA staff members who would be using the site on a daily basis.
Each branch director needed the ability to create dynamic branch pages with up to date blog posts, hours and closing information, events, and other special promotions. Additionally, we wanted to empower YMCA staff to upload optimized content that would improve the site’s SEO health with each new page.
We integrated SEO planning into the very build of the site, requiring fields for keywords, meta descriptions and H1 tags in each piece of content. We then put together personalized training plans for YMCA staff members to educate them on how to generate optimized content for their branches.
Training also included technical instruction so that the staff felt comfortable maintaining the website. We provided a special training environment for staff to practice and become familiar with the interface, which also gave us a chance to modify the back-end user experience based on what made the most sense for their internal work flow.
This collaboration ultimately lead to a site that could be successfully self-maintained internally without a reliance on Coalmarch for content entry and updates for day-to-day business functions across the association.