The Thalhimer Story:
Responsive Website Design
Founded in 1913, Thalhimer is a commercial real estate firm that serves the mid atlantic region of the United States. In 2002 they became part of the Cushman & Wakefield alliance, the world’s largest privately held commercial real estate firm. Thalhimer has a proud history of excellence- so when Coalmarch was awarded the project we knew we wanted to maintain that momentum with a great website redesign.
Thalhimer had a website built on ExpressionEngine that was experiencing some brand instability. With hundreds of employees using the website on a daily basis as a resource and tool and thousands of customers engaging to find brokers, listings, and information about the company, usability was a prime factor in the redesign initiative. The new site would need to be responsive, to address Thalhimer’s mobile audience on the go, and integrate with its third party property listings management system, REAPPS.
We started by streamlining the property search tool to be more efficient and clear for users to address the fundamental use case of the site. We also identified the two main audiences and built the home page navigation around their core needs. To give users more ways to browse properties, brokers, and find out more information about markets, we designed custom market landing pages that offer totally new ways to explore what Thalhimer has to offer while also adding SEO value.
Rebrand and Design
We designed a site that addressed the goals defined in the planning phase of the project. By creating an exciting new look and feel for the website we addressed the brand trust issues that the previous site was experiencing, elevating Thalhimer’s brand to a more sophisticated, and professional level. The rebranding was a critical component of the project, and we spent more time in the creative phase of the project to make sure we got exactly the look we were going for.
In addition we addressed the messaging and usability factors. Messaging is fulfilled in clearer home page and market page engagements. Usability is much improved through relational aspects of the new design, users can access the same information in a multitude of ways. This means that users can use the site in a more intuitive manner.
We successfully integrated the new Drupal 7 website with the REAPPS database feed, utilizing a SOAP framework and data requests and replies with JSON over http. What the heck does that mean? That means that Thalhimer’s great new website talks to their existing listings database and management tool- which makes everyone happy.
With the mobile audience for websites growing at an exponential rate it was critical that the new site address the needs for smartphone and tablet users. By utilizing a flexible layout that employs device independent styling, we created a fully responsive website, allowing users to have a great experience on a variety of devices.
Before & After
Coalmarch designed and delivered a great new website for Thalhimer that combines aesthetics, usability, responsiveness, and technology to successfully address the needs of its audience. That’s what we call a win in the ole web design business.