You’ve got a lot going on as a business owner, and we’re willing to bet that managing your online advertising isn’t at the top of the ol’ priority pile.
Pay per click (PPC) advertising is very competitive, both on a local and national level. We’ve managed a ton of highly effective campaigns right here in Raleigh and countless other cities across the country.
We provide comprehensive strategies and the know-how to bring in low-cost, high-quality online leads, and transparent reports that show you how your campaigns performed and what to expect from us for the following month.
Keyword and market research
We do thorough research on the top search terms and keywords that your target audiences use to find your services. From there, we conduct market research to see how your competitors are performing using their own PPC campaigns. This helps us further identify areas of opportunity and structure our advertising plan for optimized online content.
copywriting and creative
PPC advertising can include text-only ads or banner ads that contain flash or images. We'll help you determine the most effective ad type based on your business goals, target audience, and budget before using our creative prowess to produce high-quality online campaigns.
Copywriting for PPC ads is an art form, requiring us to pack in top search terms while clearly communicating your value proposition in less than 70 characters. It’s not a walk in the park, but we like to think we’re pretty good at it.
The top search engines run their own distinct PPC purchasing and management systems. We'll help you determine whether you need to advertise across all three or only focus efforts on one before starting a campaign.
We'll make sure that the ads are compliant with platform guidelines, monitor monthly budgets, track performance, and make modifications based on regular metric reporting.
Any ROI that isn’t in line with your goals will be caught, and the content will be adjusted until you get the numbers you’re looking for.
Analysis and Reporting
You might be shocked to know how much information can be collected from a single PPC campaign. We gather data on the number of times an ad was shown, the impressions it received, the number of times it was clicked, and what those users did once they got to your site.
This data is invaluable for understanding what’s working and what isn’t, where you can adjust your advertising strategy, or what you might need to change on your website. Because we know PPC reporting data can be overwhelming, we correlate all of that data into a monthly report that’s easy for you to understand, and provide a holistic analysis of audience behavior that goes beyond the numbers.