Why did you get into the home service industry? Family business? A desire to help people? The potential for incredible revenues? They're all legitimate reasons that we hear all the time.
A reason we don't hear all the time (or ever): Because your favorite movie is Glengarry Glen Ross, Alec Baldwin's character is your hero, and you eat, sleep, breathe getting leads and closing sales.
The truth is, you need to have a little Baldwin in you to attain true success. Competition for service businesses is fierce as ever, and coming out on top means employing aggressive marketing strategies and being dedicated to tracking your leads.
Does it mean you have to sell your soul to the sleazy sales devil? Not at all. But it does mean you've got to get a clear understanding of what a lead is and why each and every one - even the duds - is vital to the success of your business.
If that sounds daunting, don't you worry. This topic is so crucial that we've spent years ruminating on it, and now, we've got a brand new e-book that spells the whole thing out.
That's right, The Definitive Guide to Lead Tracking explores what makes up a true service industry lead, why it's so important to track them, and how to do it right. Better yet, we've put together a toolkit of resources (training presentations, call scripts, even Forgely exams) to help you and your team build an effective tracking system that works for you.
The truth is, what you don't know about lead tracking can make or break your business. So put your sales pants on and get to reading - you've got work to do.