Insights

Welcome to the Coalmarch blog, where we write about web design, marketing, programming, Drupal, how not to get run over by a downtown Raleigh bus, and much, much, more.

Coalmarch Team Working on a Customer Journey Map

Let's Talk About CX, Baby...

In Q4 of last year, we decided to make a full pivot to focus on our customer experience , so we met with CX Pilots to determine where to start. After a 4 hour workshop with our team, we had...
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Train Your Techs for CX

Do you know the difference between customer service and customer experience? Want to take a guess at how your employees would answer that question? Here’s our take on the difference. In short,...
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CX - Everyone's Having It...

Pop quiz! Customer service and customer experience (CX) are the same thing? Did you say yes? Well, I hate to be the bearer of bad news, but you just lost out on the million dollar question today.
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Flying papers

Is Your Website Ready for the Busy Season?

It happens every year: the busy season sneaks up on you, and you're caught in a whirlwind of work. As a business owner, you're thinking of a thousand things at once, and more than likely, updates to...
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