Blogging for Traffic
It helps if someone actually makes it to your website!
You can get people there by:
Regularly Adding Fresh Content
When you don’t add anything to your site for a long time, your existing content can get stale. This is true even if your content is awesome and SEO friendly! Getting the most out of your site means spending some time on it, and one of the best ways to do that is to add new content regularly.
Blogging
It’s fairly easy to write articles that are relevant to your industry, particularly opinion pieces. If you’re going to write them, you should put them in a Blog format so that you can leverage all the great features of blogs.
- Well-formatted URLs for search engines
- RSS feeds, which let your visitors watch for new entries by you
- The general atmosphere that makes a Blog so much more popular to read than most white papers
Let The World Know
Any time you write a Blog entry that people would want to read (which hopefully is often), post it to appropriate aggregation sites to increase the number of people seeing it. Ping-o-Matic is a great tool for submitting to multiple sites, but you should also submit directly to any relevant sites that it doesn’t already cover. Industry-specific sites are a good target as well.
Some popular aggregation sites:
