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The yellow canary

Keep up with the latest and greatest in online marketing.

Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!


Rachel Betterbid Marketing Coordinator
Marketing Coordinator
Rachel Betterbid

July 25, 2014
Filed under: Online Marketing

Prior to working at Coalmarch Productions, I personally had zero experience working with Drupal. Actually - to be honest - I had zero experience working on websites in general! Having to learn the ins and outs of this content management system has been a little tough, but to be honest, once you get the hang of it, it isn’t as complicated as it... read more



Account Coordinator
Christin Nein

May 19, 2014
Filed under: Online Marketing, Graphic Design and Marketing

As a small company, you are looking for ways to bring in business. You do not have the brand recognition that many of your larger competitors have and need to find a way to stand out in the minds of your potential customers. This is where your unique value proposition comes in.  Your company's unique value proposition (UVP) is how you... read more



Marketing Strategist
Rachel Pratt

April 17, 2014
Filed under: Online Marketing

Creating great, relevant content is important for driving traffic to your website, but making your content easy to digest for visitors is crucial for driving conversions. You can have great information on the page, but if no one is reading it, you aren’t going to convince visitors to convert.  The same content can be digested differently... read more



Managing Director
Jason Stanley

July 23, 2013
Filed under: Online Marketing, Graphic Design and Marketing

How to make your images Pin-friendly I thought I would share our Pinterest optimization strategy for those of you looking to maximize the shareability and ROI of images on your websites. First of all, why is it even important? Well, for one thing Pinterest is blowing up. The popular social media site launched in March 2010 and currently has over... read more


Mobile Search and Google Adwords Campaigns


Marketing Strategist
Rachel Pratt

April 22, 2013
Filed under: Online Marketing

More people are using mobile devices than ever before. Mobile traffic is expected to outpace desktop traffic by 2014. Google Adwords is becoming a part of this change by displaying campaigns across multiple devices whether or not that option is selected.  Under Adwords “enhanced campaigns” advertisers will have to pay for impressions on... read more


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