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The yellow canary

Keep up with the latest and greatest in online marketing.

Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!



Director of Inbound Marketing
Frank Andolina

March 14, 2017
Filed under: Online Marketing

An Open Letter to Google   Dear Google: There’s a problem with your local search rankings, and it’s time to make a change. As the Director of Inbound Marketing for an agency that represents service-based companies, I’ve learned quickly that the only way for these businesses to rank locally is for them to open physical locations closest to... read more



Blogger
Coalmarch

March 6, 2017
Filed under: Online Marketing
by:

It happens every year: the busy season sneaks up on you, and you're caught in a whirlwind of work. As a business owner, you're thinking of a thousand things at once, and more than likely, updates to your website and online profile aren't at the top of the list. But they should be. We get it - keeping track of these things can be overwhelming.... read more



CEO
Jason Stanley

February 27, 2017
Filed under: Latest News, Website Design and Development, Online Marketing

How the growth of Alexa, Siri, Ok Google, Cortana, and Bixby are shaping the future of lead generation.   Back in November I published a post about how I expect emerging voice technology and digital assistants like Siri, Alexa, Cortana, and Ok Google to impact how people find and use services in the future. The next month, I presented my... read more


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Blogger
Coalmarch

February 7, 2017
Filed under: Website Design and Development, Online Marketing, Graphic Design and Marketing, Administration & Management
by:

Service businesses live and die by their ability to get leads, and the internet is a virtual goldmine. But in an ever-expanding sea of competing listings, it takes more than a $20 DIY website and a Facebook page to get noticed. Thankfully, it doesn’t take a million dollar marketing budget, either. The Grow! Inbound Marketing System - How to... read more


This is an image of a woman using Amazon’s home assistant, Echo.  Photo Credit: GeekLife


CEO
Jason Stanley

November 11, 2016
Filed under: Latest News, Online Marketing

  “Alexa, I need a good pest control company.”   If you don’t understand the significance of that sentence, then strap yourself in, I am going to take you on a journey and explain how I think voice search will change the way service-based companies market themselves and source leads in the near future. If you are a savvy business... read more


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