Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!
Here at Coalmarch, there’s no such thing as a “slow week.” With over 50 current clients and only 20 employees, it’s safe to say there’s a lot of work to get done in any given week. At times, this can be overwhelming, but for the most part it just keeps things interesting – for me anyhow. With so many clients to keep track of (and let’s be real –... read more
Whether you’re a content strategist, inbound specialist, user experience designer, or some combination of the three, you have a hand in making changes to your clients’ websites. This means you play a part in affecting the conversion rate of those same sites. So with this many people producing content, making changes to messaging, and... read more
Have you recently launched a website? You should really be utilizing Google Analytics to set up goals and measure success. Even if you already have Google Analytics installed, you may not have all the tracking in place to measure what’s most important to you and your business. If you have analytics on your site, you may have set up goals for new... read more
If you work in the marketing field -- whether it be with online/digital marketing, public relations, advertising, or media relations -- chances are you’ve heard by now that content marketing is all the rage. If you’re not entirely sure exactly what content marketing is, let’s refresh your memory! According to good ol’ Wikipedia, content marketing... read more
Last week I braved Snowmageddon ‘15 and attended the High Five Conference in downtown Raleigh. Slipping and sliding down Salisbury St. was well worth the chance to learn from inspirational keynote speakers and knowledgeable attendees. Through all of the stories that were told and lessons that were learned, my biggest takeaway was the thread that... read more