Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!
Think back on all the content you could have read today. How many blog posts and articles did you scroll past on your Facebook newsfeed this morning? How many links did you thumb through on Twitter while you waited for your coffee? How many Google results did you hover over before picking one? I’m willing to bet that the meta-description played a... read more
This past month, several members of the Coalmarch crew spent a few days soaking up everything that Internet Summit had to offer. We made a game plan, split up, and attended educational sessions on everything from user experience to content marketing. For the purpose of this post, we’ll focus on content marketing– specifically, Arnie Kuenn’s pre-... read more
With the start of the holiday season comes the end to another year. Before you know it, it’s going to be 2016, and for any business that usually means new goals and new growth to be made for the new year. This means now is the time to start planning for those goals. Right now, in 2016, it’s safe to say that traditional marketing (commonly... read more
Here at Coalmarch, there’s no such thing as a “slow week.” With over 50 current clients and only 20 employees, it’s safe to say there’s a lot of work to get done in any given week. At times, this can be overwhelming, but for the most part it just keeps things interesting – for me anyhow. With so many clients to keep track of (and let’s be real –... read more
Whether you’re a content strategist, inbound specialist, user experience designer, or some combination of the three, you have a hand in making changes to your clients’ websites. This means you play a part in affecting the conversion rate of those same sites. So with this many people producing content, making changes to messaging, and... read more