Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!
Last week I braved Snowmageddon ‘15 and attended the High Five Conference in downtown Raleigh. Slipping and sliding down Salisbury St. was well worth the chance to learn from inspirational keynote speakers and knowledgeable attendees. Through all of the stories that were told and lessons that were learned, my biggest takeaway was the thread that... read more
My first meeting on my first day as a Coalmarch employee convinced me marketing was a foreign language. I had barely taken off my coat before I joined the team for a Monday morning production meeting, which consisted of a conversation I struggled to follow and understand. The team was spitting out words like “revenue forecasting,” “dev environment... read more
We all know that college comes after high school and that learning the alphabet is necessary in order to read. As marketers, we understand that a site must be mapped and designed before it can be built and that content must be generated before it can be optimized. But what happens once the site launches? You might think the answer is obvious, but... read more
Prior to working at Coalmarch Productions, I personally had zero experience working with Drupal. Actually - to be honest - I had zero experience working on websites in general! Having to learn the ins and outs of this content management system has been a little tough, but to be honest, once you get the hang of it, it isn’t as complicated as it... read more
As a small company, you are looking for ways to bring in business. You do not have the brand recognition that many of your larger competitors have and need to find a way to stand out in the minds of your potential customers. This is where your unique value proposition comes in. Your company's unique value proposition (UVP) is how you... read more