Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!
“Alexa, I need a good pest control company.” If you don’t understand the significance of that sentence, then strap yourself in, I am going to take you on a journey and explain how I think voice search will change the way service-based companies market themselves and source leads in the near future. If you are a savvy business... read more
If you run a pest control company, chances are your yearly business goals are centered around sustaining or growing your annual revenue. Having worked with many pest control companies all over the United States for a few years now, I realize that revenue is one of the main points of discussion when running a business in this industry. It’s... read more
We all know that too much planning is wasteful. The weather can change, new trends may affect how you work--the list goes on. But some high-level planning is required. You need to come up with a marketing budget. You need a hiring schedule. Otherwise, you wouldn’t be prepared for the major events that happen in your business year. With most new... read more
As a recent college graduate, I know how stressful it can be thinking about your life post-college. Where will you work? Where will you live? How much money will you make? Are there meal plans (only half kidding) in the adult world? Hopefully you took advantage of internship experiences throughout your college career to make the future seem... read more
Think back on all the content you could have read today. How many blog posts and articles did you scroll past on your Facebook newsfeed this morning? How many links did you thumb through on Twitter while you waited for your coffee? How many Google results did you hover over before picking one? I’m willing to bet that the meta-description played a... read more