The yellow canary

Keep up with the latest and greatest in online marketing.

Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!

Conversion Specialist
Rachel Betterbid

April 25, 2017
Filed under: Online Marketing

No matter the type of industry you’re in, chances are you could benefit from pay-per-click advertising. It’s 2017, and traditional advertising methods are dying a slow death. The days of super-successful billboard, print, and radio ad campaigns are becoming a thing of the past, and more and more businesses are investing their marketing dollars... read more

Analytics Director
Lee Kennedy

March 28, 2017
Filed under: Online Marketing

  How we're changing the game with predictive analytics (Looking for the webinar signup? Read on or click here) Most agencies build and market websites for a wide range of industries. They may be good at different marketing channels (Facebook, email, AdWords), but only get to know each client’s industry on a superficial level. In other... read more

Director of Inbound Marketing
Frank Andolina

March 14, 2017
Filed under: Online Marketing

An Open Letter to Google   Dear Google: There’s a problem with your local search rankings, and it’s time to make a change. As the Director of Inbound Marketing for an agency that represents service-based companies, I’ve learned quickly that the only way for these businesses to rank locally is for them to open physical locations closest to... read more


March 6, 2017
Filed under: Online Marketing

It happens every year: the busy season sneaks up on you, and you're caught in a whirlwind of work. As a business owner, you're thinking of a thousand things at once, and more than likely, updates to your website and online profile aren't at the top of the list. But they should be. We get it - keeping track of these things can be overwhelming.... read more

Jason Stanley

February 27, 2017
Filed under: Latest News, Website Design and Development, Online Marketing

How the growth of Alexa, Siri, Ok Google, Cortana, and Bixby are shaping the future of lead generation.   Back in November I published a post about how I expect emerging voice technology and digital assistants like Siri, Alexa, Cortana, and Ok Google to impact how people find and use services in the future. The next month, I presented my... read more


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