Did Google just change its algorithm again? Want to know what we think about that? How about the most effective use of your online marketing dollars? Is it a managed Pay Per Click campaign, or straight organics? Take a look-see and feel free to ask questions or offer your own insights!
We all know that too much planning is wasteful. The weather can change, new trends may affect how you work--the list goes on. But some high-level planning is required. You need to come up with a marketing budget. You need a hiring schedule. Otherwise, you wouldn’t be prepared for the major events that happen in your business year. With most new... read more
As a recent college graduate, I know how stressful it can be thinking about your life post-college. Where will you work? Where will you live? How much money will you make? Are there meal plans (only half kidding) in the adult world? Hopefully you took advantage of internship experiences throughout your college career to make the future seem... read more
Think back on all the content you could have read today. How many blog posts and articles did you scroll past on your Facebook newsfeed this morning? How many links did you thumb through on Twitter while you waited for your coffee? How many Google results did you hover over before picking one? I’m willing to bet that the meta-description played a... read more
This past month, several members of the Coalmarch crew spent a few days soaking up everything that Internet Summit had to offer. We made a game plan, split up, and attended educational sessions on everything from user experience to content marketing. For the purpose of this post, we’ll focus on content marketing– specifically, Arnie Kuenn’s pre-... read more
With the start of the holiday season comes the end to another year. Before you know it, it’s going to be 2016, and for any business that usually means new goals and new growth to be made for the new year. This means now is the time to start planning for those goals. Right now, in 2016, it’s safe to say that traditional marketing (commonly... read more