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The mineshaft

The latest and greatest at Coalmarch.

Want to know what we are up to? You are in the right place, from office moves to new team members, the Mineshaft is where it’s at. You’ll also find company policy updates, what we are currently working on, what tools we use, and more!



CEO
Jason Stanley

February 27, 2017
Filed under: Latest News, Website Design and Development, Online Marketing

How the growth of Alexa, Siri, Ok Google, Cortana, and Bixby are shaping the future of lead generation.   Back in November I published a post about how I expect emerging voice technology and digital assistants like Siri, Alexa, Cortana, and Ok Google to impact how people find and use services in the future. The next month, I presented my... read more



Blogger
Coalmarch

January 31, 2017
Filed under: Latest News
by:

Last December, we hosted the very first CO2 conference - an owners summit for service-based businesses. Leaders from lawn and pest control companies across the country convened in Raleigh to discuss best practices for everything from digital marketing to technician training, learning from each other as much as from our incredible panel of... read more


This is an image of a woman using Amazon’s home assistant, Echo.  Photo Credit: GeekLife


CEO
Jason Stanley

November 11, 2016
Filed under: Latest News, Online Marketing

  “Alexa, I need a good pest control company.”   If you don’t understand the significance of that sentence, then strap yourself in, I am going to take you on a journey and explain how I think voice search will change the way service-based companies market themselves and source leads in the near future. If you are a savvy business... read more



Accounts Director
Lauren Henderson

September 28, 2016
Filed under: Latest News, Just for Fun, Administration & Management

As an NC State alumna and past collegiate AMA president, I am very passionate about helping students gain the necessary skills to get jobs in the marketing and business world. In my last semester of college, I had received many job offers from companies in Raleigh, but none of which I truly saw myself doing. So after graduation, I found... read more


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Blogger
Coalmarch

August 10, 2015
Filed under: Latest News, Online Marketing
by:

Whether you’re a content strategist, inbound specialist, user experience designer, or some combination of the three, you have a hand in making changes to your clients’ websites. This means you play a part in affecting the conversion rate of those same sites.  So with this many people producing content, making changes to messaging, and... read more


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