Great creative work is at the heart of what we do here at Coalmarch. We are passionate about design and marketing, and this is where we share that passion. From logo design to integrated marketing campaigns, read about our insights and experiences in the Pick and Axe.
With the start of the holiday season comes the end to another year. Before you know it, it’s going to be 2016, and for any business that usually means new goals and new growth to be made for the new year. This means now is the time to start planning for those goals. Right now, in 2016, it’s safe to say that traditional marketing (commonly... read more
As a small company, you are looking for ways to bring in business. You do not have the brand recognition that many of your larger competitors have and need to find a way to stand out in the minds of your potential customers. This is where your unique value proposition comes in. Your company's unique value proposition (UVP) is how you... read more
I love a good beer. Aside from drinking it, I have been brewing it at home for over a decade. In that time it’s been amazing to watch the craft beer industry grow, especially locally. When my good friend told me he was going to start a brewery and asked for my help with their identity, I couldn’t say no. In my 15+ years as a... read more
How to make your images Pin-friendly I thought I would share our Pinterest optimization strategy for those of you looking to maximize the shareability and ROI of images on your websites. First of all, why is it even important? Well, for one thing Pinterest is blowing up. The popular social media site launched in March 2010 and currently has over... read more
The best content marketing commercials of 2013 (so far) We’re nearing the halfway point in the year and I thought I would share my thoughts on what I think are some of the year’s best in commercials. Coalmarch isn’t a production company but the fundamentals of marketing remain the same, and these are 10 commercials that I think are getting it... read more