Future SEO

It seems that the industry trend is direct marketing, with users receiving unique advertising based on their online activity. Log in to Amazon and you receive your own page singling out the information that’s been gathered about your preferences based on an inconceivable amount of data. Log in to Netflix and you will be asked to rate more movies so that they can recommend movies that your are likely to enjoy.
If this trend finds its way into search engines, and it is, you will see serps that are uniquely aimed at you based on your online activity. How then will SEO work? That is what we have to look forward to, and prepare for. Relevancy is going to be the most important aspect of any online marketing strategy, followed by quality traffic flow from sources outside of the search engines. social networking and “good neighbor” tactics will be the keys to gaining search engine support in an increasingly intelligent environment.