The Zen of SEO
Ashley Berman | 04-23-08The zen of SEO
I heart SEO. All dreamy eyes and love notes aside; I really love the basic concept behind search engine optimization. That’s part of why anyone who spends more than 10 minutes in my company gets to hear me drone on about the philosophical zen of search engine algorithms. But most people aren’t that far along in the online marketing relationship and they might not understand my what the heck all this hubbub is about and why is it so important.
Search engines have the daunting task of trying to deliver relevant & quality search results. It sounds simple, but anyone who has spent any time browsing the internet understands that (unfortunately) there is a ton of crap out there. And how do they decide what makes one site better than its competitor? How are they able to return those results in a fraction of a second while constantly evolving to stay competitive? At Coalmarch we have taken on the task trying to improve every aspect of site building to ensure that we are all working toward building a great product for our clients. And because delivering great sites is top on the search engine’s agenda AND on top of our agenda, our sites rank well and everybody wins. Here’s a glimpse into our departments and how the we have taken the philosophy of search engine optimization and used that to create a great end product of our clients.
Our graphic designers go beyond just making your site look great - we utilize clean CSS and intelligent information architecture to make sure visitors can easily see what the site has to offer and get to the pages that they are looking for. Good graphic designers go beyond just “lookin’ pretty” to ensure that you can browse with ease!
Our web programmers don’t just make sure everything works properly on the site, but go above and beyond to ensure that our sites have clean, optimized code that is W3 compliant for site-impaired browsing and display consistency across browsers. The clean code makes sure that search engine bots don’t get tripped up on site, and it makes sure that the site performs as you expect it will.
When something doesn’t work on your site - whether its a piece of third party software or you are having server problems, your site is turning away visitors and the search engines. Our hosting & support teams works to ensure that you are doing business online 24/7 with a 99.99% uptime. Our servers are also optimized to return your site as quickly and efficiently as possible.
Now that you’ve got a great site - we work hard to create optimized content that is relevant and original and easy for visitors to navigate and get the information they need. We use lots of other factors onsite to so that the entire site echoes your theme and communicates exactly what you want it to - to both search engines as well as human visitors. Outside of the magic that happens onsite, we also increase brand presence on the web by participating in relevant communities & forums to get your name out to the masses!
Search engines have come into the scene and have given web development firms a way to work toward a common goal. Search engines aren’t just about the ranking, its about measuring the quality and relevance of your site. Its an easy way for an entire team to manage their progress and the effectiveness of their output. And beyond my personal love affair with SEO, Coalmarch as a team of designers, programmers, systems administrators and marketers have all come together to create great websites that look great, work well, deliver results and foster successful business online. We’re tapping into the karmic potential of creating good things - and getting good things in return. And for our clients, its great news to have an entire team of experts working together for a common goal of delivering a great end product.
There is an entire philosophy behind search engine results that takes in accessibility, usability, aesthetics, relevance and more but its all geared toward just making the internet work better - for you. If you are ready to take your site to the next level - contact us to see how we can help you.
Come Meet Us!
If you are interested in learning more about SEO and how it applies to you, Coalmarch is hosting a meetup in Raleigh on May 7th that is open to anyone that wants to attend, no matter their skill level or experience and its free. It called SEO - What You Need To Know and you can learn more about it by visiting the link below or contacting us for more information. If you’re in the area - we’d love to meet you.
SEO - What You Need To Know Meetup
