Raleigh Regional Association of REALTORS® Selects Coalmarch Productions As Featured Exhibitor

Mike Botkin | 10-16-07

Cary, N.C. October 16, 2007 — The Raleigh Regional Association of Realtors (RRAR) has selected Coalmarch Productions as one of four select exhibitors at its largest membership meeting to be held October 17, 2007. Coalmarch was selected by the Association as a result of its cutting edge, virtual tour technology.

Recent statistics show that virtual tours have become one of the most important tools for selling a house. The average online listing with a virtual tour receives 40% more views than listings without tours.

The standard virtual tour offered today is limited in scope due to several key problems:

• A lack of true 3D functionality to let the customer view a room not just horizontally, but also vertically;

• Distortion caused by fish-eye lenses and parabolic mirrors that make straight counters and walls look curved;

• “Zooming” that does not address resolution and results in blurred images; and,

• Low resolution formatting that does not take advantage of a computer monitor’s true on-screen capability.

Coalmarch Productions provides the only virtual tours in the Triangle area that feature true panoramic, Hi-Definition, 3D viewing capabilities:

• Coalmarch’s virtual tours are free of distortion and unmatched in clarity and crispness.

• The viewer of these tours is in complete control of their experience and can scroll through each room utilizing our unique 360-degree technology.

• A customer can actually see a distortion free, three-dimensional, high resolution tour that not only lets them enjoy the space created by a property’s vaulted ceiling or follow the path of a circular stairway leading to a gallery, but zoom in with such clarity that he or she feels as if they can touch the flooring and wallpaper.

As an added benefit, Coalmarch’s virtual tours can be customized to match a REALTOR’S® specific Web site and applied to multiple online marketing opportunities.

“We are honored to be selected to present our virtual tour technology to the Triangle’s REALTORS®,” states Jake St. Peter, President of Coalmarch Productions. “This technology is based on the models currently used in Europe and it’s exciting to be able to offer it to the Triangle.”

Caroline Pierce, Member Services Assistant for RRAR, comments, “We are thrilled about this premiere speaker event and greatly looking forward to working with our vendors. Coalmarch Productions is a great addition and resource for our REALTOR® community.”

About Coalmarch Productions: The Triangle Business Journal recently designated Coalmarch Productions as a leading Internet marketing, design, and software development firm. We have utilized our in-house graphic design and programming team to take a vital segment of Real Estate marketing—the virtual tour—to an entirely new level. Coalmarch Productions provides a complete range of new and traditional media solutions including Web site development, graphic design, content management systems, SEO, SEM, IT services, advertising, public relations, and e-commerce. Located in Cary, N.C., Coalmarch Productions’ clients include LEAP Technologies, The United States Playing Card Company, The North Carolina Museum of Natural Sciences, and over fifty Triangle area realtors. For additional information, please visit www.coalmarch.com or contact Sandy Andrews, Vice President of Marketing, at (919) 481-2895. To view a sample of Coalmarch Productions’ virtual tours, follow this link: http://www.vtfuel.com/duke-chapel.php

About The Raleigh Regional Association of REALTORS®: Triangle MLS, Inc. is a wholly owned subsidiary corporation of the Raleigh Regional Association of REALTORS®. Triangle MLS provides a database management service for over 8,000 REALTORS® servicing 19 counties in the greater Triangle area. Triangle MLS compiles over 18,000 active listings on homes for sale at any one time and totals over 49,000 listings annually. In addition, it provides historical data and photographs on homes sold in our area for the past 12 years. Triangle MLS provides a state-of-the art Computer Training Center for our members as well as the general public; offering over 200 computer training classes annually on MLS, Internet, specialty software programs and all Microsoft software. For more information, contact Caroline Pierce, Member Services Assistant, at 654-5400 or at www.rrar.com

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