Welcome to the Coalmarch blog, where we write about website design, programming, Drupal, Adobe Photoshop, how not to get run over by a downtown Raleigh bus, and much, much more.
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There are so many companies out there who preach the benefits of having some type of unique culture instilled into its core values. Some do it well, and some don’t do it at all. I’ve had the privilege of working for a variety of different companies, across multiple states, in multiple industries - all of which have had a different culture and a... read more
If you work in the marketing field -- whether it be with online/digital marketing, public relations, advertising, or media relations -- chances are you’ve heard by now that content marketing is all the rage. If you’re not entirely sure exactly what content marketing is, let’s refresh your memory! According to good ol’ Wikipedia, content marketing... read more
This coming Sunday is the annual Tobacco Road Marathon in Cary, and would you believe us if we told you nearly half the company is going to be running in it? The fact that so many of us are going to be representing Coalmarch says a little something about our competitive nature! If you aren’t exactly privy to what the Tobacco Road Marathon... read more
Last week I braved Snowmageddon ‘15 and attended the High Five Conference in downtown Raleigh. Slipping and sliding down Salisbury St. was well worth the chance to learn from inspirational keynote speakers and knowledgeable attendees. Through all of the stories that were told and lessons that were learned, my biggest takeaway was the thread that... read more
My first meeting on my first day as a Coalmarch employee convinced me marketing was a foreign language. I had barely taken off my coat before I joined the team for a Monday morning production meeting, which consisted of a conversation I struggled to follow and understand. The team was spitting out words like “revenue forecasting,” “dev environment... read more