Welcome to the Coalmarch blog, where we write about website design, programming, Drupal, Adobe Photoshop, how not to get run over by a downtown Raleigh bus, and much, much more.
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This coming Sunday is the annual Tobacco Road Marathon in Cary, and would you believe us if we told you nearly half the company is going to be running in it? The fact that so many of us are going to be representing Coalmarch says a little something about our competitive nature! If you aren’t exactly privy to what the Tobacco Road Marathon... read more
Last week I braved Snowmageddon ‘15 and attended the High Five Conference in downtown Raleigh. Slipping and sliding down Salisbury St. was well worth the chance to learn from inspirational keynote speakers and knowledgeable attendees. Through all of the stories that were told and lessons that were learned, my biggest takeaway was the thread that... read more
My first meeting on my first day as a Coalmarch employee convinced me marketing was a foreign language. I had barely taken off my coat before I joined the team for a Monday morning production meeting, which consisted of a conversation I struggled to follow and understand. The team was spitting out words like “revenue forecasting,” “dev environment... read more
When Coalmarch brought me on as Search Director, they gave me three books to read, and 90 days to do it. Coming from a guy who is not a fast reader, I was a bit overwhelmed. But I soon realized the awesomeness behind the idea: The management has baked the idea of always trying to learn and improve ourselves into the culture. This... read more
We all know that college comes after high school and that learning the alphabet is necessary in order to read. As marketers, we understand that a site must be mapped and designed before it can be built and that content must be generated before it can be optimized. But what happens once the site launches? You might think the answer is obvious, but... read more