Welcome to the Coalmarch blog, where we write about website design, programming, Drupal, Adobe Photoshop, how not to get run over by a downtown Raleigh bus, and much, much more.
Thanks for stopping by, feel free to share your opinion if you are feeling adventurous!
We all know that college comes after high school and that learning the alphabet is necessary in order to read. As marketers, we understand that a site must be mapped and designed before it can be built and that content must be generated before it can be optimized. But what happens once the site launches? You might think the answer is obvious, but... read more
Prior to working at Coalmarch Productions, I personally had zero experience working with Drupal. Actually - to be honest - I had zero experience working on websites in general! Having to learn the ins and outs of this content management system has been a little tough, but to be honest, once you get the hang of it, it isn’t as complicated as it... read more
As a small company, you are looking for ways to bring in business. You do not have the brand recognition that many of your larger competitors have and need to find a way to stand out in the minds of your potential customers. This is where your unique value proposition comes in. Your company's unique value proposition (UVP) is how you... read more
Recently, I was presented with a CSS challenge. The comp, provided by our very own Todd Robert, was laid out something like this: The bright blue lines are just there as visual guides. If this were the ‘90s, I’d just use some tables and be done with it! However, all of the sites we create (at least nowadays) are responsive, so that wasn’t an... read more
Creating great, relevant content is important for driving traffic to your website, but making your content easy to digest for visitors is crucial for driving conversions. You can have great information on the page, but if no one is reading it, you aren’t going to convince visitors to convert. The same content can be digested differently... read more