Welcome to the Coalmarch blog, where we write about website design, programming, Drupal, Adobe Photoshop, how not to get run over by a downtown Raleigh bus, and much, much more.
Thanks for stopping by, feel free to share your opinion if you are feeling adventurous!
Creating great, relevant content is important for driving traffic to your website, but making your content easy to digest for visitors is crucial for driving conversions. You can have great information on the page, but if no one is reading it, you aren’t going to convince visitors to convert. The same content can be digested differently... read more
Here at Coalmarch we live and breathe by Drupal. That being said, we are always looking for ways to contribute back to the Drupal community that helps us on a daily basis. The evolution into a module A while back I had created a small jQuery script that would scroll users to destination anchor links. By default browsers will instantaneously... read more
I love a good beer. Aside from drinking it, my wife and I have been brewing it at home for over a decade. In that time it’s been amazing to watch the craft beer industry grow, especially locally. When my good friend told me he was going to start a brewery and asked for my help with their identity, I couldn’t say no. In my 15+ years as... read more
How to make your images Pin-friendly I thought I would share our Pinterest optimization strategy for those of you looking to maximize the shareability and ROI of images on your websites. First of all, why is it even important? Well, for one thing Pinterest is blowing up. The popular social media site launched in March 2010 and currently has over... read more
The best content marketing commercials of 2013 (so far) We’re nearing the halfway point in the year and I thought I would share my thoughts on what I think are some of the year’s best in commercials. Coalmarch isn’t a production company but the fundamentals of marketing remain the same, and these are 10 commercials that I think are getting it... read more